About
No Experience
When I began writing for the Internet in early 1997, I had no substantial real-world advertising experience. Before coming to RPA I wrote for small shops, but soon realized just how little I knew about the field of Internet advertising. Because of this, my approach was different. Most writers at that time were trying to escape the old agency ways, but I embraced and adapted them. It was the only way to learn.
No Leadership
At that time, there was no one leading the charge, writing books or guiding new internet writers to the field. So I chose to read whatever I could. Most books focused on print, direct, TV and collateral, so I learned traditional advertising techniques and applied them to the Web.
No Kidding
Today, I am a Social Media Creative Director with an award-winning background. Some days I am writing “print ads” for social, some days it is a “direct” approach. And then there are the rich media projects that combine the elements of everything, including television.