In 2019, together with my partner Luis Ramirez, I co-founded the creative marketing agency, Cast Iron LA. We saw a flood of great clients wanting work, but were too small for a large agency to service. So we decided to change that.

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Prior to that, I launched, built and managed Honda's digital and social media presence for 23 years, bringing business success, awards and accolades for my client along the way.

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I’m an emotionally intelligent storyteller who knows digital audiences and the inverted way they consume our narrative. I understand the habits and psychology of Millennial and Gen-Z mindsets, and create work that connects with their values. In my career, I have created everything from brand launch campaigns to activations, to web content to Vines to Superbowl launches to a 30-minute documentary. I approach all projects with equal purpose and enthusiasm.

 

I strongly believe that diversity and inclusivity are necessary to produce the best work possible and have several published pieces on Adweek and  3 Percent blog on the topic. I'm a confident presenter, egoless communicator, serial collaborator and work to build lasting and meaningful workplace, client and partner relationships buoyed by respect and trust. My approach is to be a curious collaborator and problem solver, bringing out the best in my team.

My campaigns have been recognized by Cannes, Shorty, CLIO, One Show, IAAA, Belding, ThinkLA, Addy, Webby, CA Annual, P.R. Daily, Belding, ThinkLA, J.D. Power, Yahoo! Big Idea Chair, Yahoo! Searchlight, MIXX, OMMA, WOMMA, Drum and One Show.

 

I am a Webby Judge, LeBook judge, Addy Judge and a 20-time editorial contributor to FastToCreate, Adweek, iMediaConnection, Campaign Live, Digiday, The Drum, Little Black Book and more.